Like many fledgling small businesses, this idea was formed around the dining room table. We got to thinking about how many advent calendars there are for Christmas, but that there is nothing similar (that we could find) for celebrating one of the most important time for the more than the roughly 2 billion people who are Muslim. Instead of just talking about it we decided to do something about it. We have invested our personal money to create this calendar and are hoping that the market will believe in our messaging and support this small business start up. Hoping not to come off as boastful, this Calendar is stunning. It is beautifully designed, of quality material, hand assembled, and personally shipped. It really is just the two of us captaining this whole venture!